Tourism Excellence Recognized by Convention & Visitors Bureau

May 13, 2010

 

Tourism Excellence Recognized by Convention & Visitors Bureau

Five Honored at Annual Meeting

For Immediate Release
May 12, 2010


Contact:
Lee Tasseff, President
Mansfield/Richland Convention & Visitors Bureau
419-525-1300, ltasseff@mansfieldtourism.com

Victoria Cochran, Board Chair
AngelWoods Hideaway Bed & Breakfast
419-892.2929, angelwoods@embarqmail.com

MANSFIELD, OHIO – The Mansfield/Richland County Convention and Visitors Bureau (M/RCVB) recognized five members for Excellence in Tourism at its Annual Meeting, held in the Renaissance Theatre’s new lobby Wednesday the 12th.

Those in attendance got an inside look at what the Bureau is launching this year. “Among other initiatives, the staff is delving into new Internet marketing territory by going after even more niches via social media and Google,” according to Victoria Cochran, Board Chair. “They are also doing as much promotion as they can with less funding than in the past. One of our goals is creating as much member value as possible. We have offered seminars on marketing, reminding members what free services and programs they can take advantage of to attract more customers.”

Below are some of the highlights for 2010:
• Developed a new Lure Brochure for widespread distribution
• Launching into Social Media via the Shawshank Trail Facebook page
• Developing three new Google Pay Per Click campaigns
• Re-introducing our successful $50 Gas Card promotion in anticipation of rising gas prices this summer.
• Getting our Public Relations campaign is off to a good start with Ohio and national articles worth over $700,000
• Revamping ExperienceMotorsports.com
• Running the race fans’ discount promotion (RACE DEALS 10’) for the second year in a row

”Last year we kept very busy debuting new products in to the marketplace even while losing two staff members in the process,” announced Bureau President Lee Tasseff. ”We didn’t have a choice, but to keep forging ahead. It pays to develop things no matter what the economic conditions are. You have to be ready when people start traveling more again.”
“As far as the economy is concerned, we think we’ve seen bottom during the first few months of 2010,” stated Bureau President Lee Tasseff. “Hopefully that means things should start to pick up as summer season starts up.”

Highlights of 2009 included garnering a record $2.4+ million in positive PR for the area; a Marketing Checklist for members to make sure they are taking full advantage of their Bureau services they can; new mapping features of MansfieldTourism.com; launching the RACE 09’ promotion that showcased discounts at hotels, both tracks and local restaurants; launching of the Shawshank Trail driving tour with the award winning brochure, PR campaign and companion website; New themed itineraries such as Retro, Local Treasures and Free Stuff; and Biker Rides posted on ExperienceMotorsports.com.
Tourism Excellence Award Winners
The Bureau also honored five with awards of excellence in tourism. “They set standards for excellence that has helped grow Richland County’s tourism offerings by enhancing their own businesses,” stated Cochran. “They help set us apart from other communities competing for the same visitor dollar.” This year’s winner are:

• The Great Mohican Indian Pow Wow
• Malabar Farm Restaurant
• Renaissance Performing Arts Association
• Ohio State Reformatory
• Weirick Communications, Inc.

Criteria for Award
Award Recipients were chosen based on meeting at least three of the following criteria:
1. Increased tourism in Richland County and North Central Ohio.
2. Significantly added to the tourism product offering of Richland County and North Central Ohio.
3. Helped gain positive statewide and/or national public relations or press
4. Made significant improvements to their lodging property, attraction, recreational or food services facility, sports venue, etc.
5. Advanced tourism through a unique concept, niche, new market or collaborative partnership.
6. Sustained Excellence

 
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CVB promotion of the area brings dollars into local economy
The Mansfield/Richland County Convention and Visitors Bureau is chartered to promote the area’s facilities, attractions and events as a destination for group tours, conventions and visitors, and to developing new visitor markets.
A local employer of four full-time and two part-time staff, the M/RCVB uses the talents of volunteers to accomplish its mission. Its website can be found at the following Internet address: www.mansfieldtourism.com.
The M/RCVB office is located at 124 North Main Street in Mansfield, one block north of the Richland Carrousel in the Historical Carousel District. The M/RCVB is a member of the Ohio Association of Convention and Visitors Bureaus. Information about the OACVB and its mission is available at www.oacvb.org.

Key information you can use
Contact us at the following addresses:
Phone 419-525-1300
FAX 419-524-7722
Office 124 North Main Street, Mansfield, Ohio 44902
Web www.mansfieldtourism.com

Staff
President, Lee Tasseff ltasseff@mansfieldtourism.com
Group Tour/Media Director, Jodie Puster, CTIS jpuster@mansfieldtourism.com
Marketing and Meetings Director, Kim Miers kmiers@mansfieldtourism.com
Operations/Member Services Director, Amber Dobbins adobbins@mansfieldtourism.com

Board Officers
Chairman, Victoria Cochran............................................................. AngelWoods Hideaway B&B
First Vice Chairman, Martha Bunfill........................North Central Ohio Restaurant Association
Second Vice Chairman, Greg Loesch.............................................................Quality Inn & Suites
Treasurer, Jim Lozier........................................................................................................Fairfield Inn
Immediate Past Chairman, Ross Clark...............................................................Carousel Magic!

Keywords: annual, awards, tourism
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