Tourism Excellence Recognized by Convention & Visitors Bureau
Five Join Tourism Hall of Fame at Annual Meeting
May 9, 2012
MANSFIELD, OHIO – The Mansfield/Richland County Convention and Visitors Bureau (M/RCVB) recognized Excellence in Tourism at its Annual Meeting, held at the Holiday Inn & Suites.
Those attending got a quick review of the Bureau and the tourism industry in the past year, as well as a preview of marketing initiatives to come. Event attendees get a glimpse of one very bright green Honda Odyssey officially dubbed the “Too Much Fun Mobile”. The Ohio Tourism Office brought it up for display to help bring attention to their mobile tour, a 13-city tour focusing on travel to Ohio, including Mansfield and The Shawshank Trail.
“The tourism industry continued to improve in 2011,” according to Bureau Board Chair, Victoria Cochran, “which allowed the Bureau to develop new marketing tools. Highlights included Richland County having incredible visibility as stories on the area led by the tragic splitting of the oak tree made famous in The Shawshank Redemption; mobile websites for were launched extending our reach to travelers utilizing mobile devices; producing a new four-color Visitors Map; and Launching the Bureau and Haunted Mansfield Facebook pages.
Added Cochran, “We are proud that tourism continues to play a vital role in Richland County’s economy, generating millions in spending and local tax dollars as well as supporting thousands of jobs.”
The Bureau markets the positive image of our community to the rest of Ohio, Midwest and beyond to attract visitors. According to Bureau President Lee Tasseff, “We set aside money over two budget cycles in order to invest in the development of our future marketing tools. For instance, it had been six years since we had a new exhibit booth. As the market is still picking up momentum, now was a good time to increase our marketing effectiveness with innovative opportunities like the Ohio Office of Tourism’s “Too Much Fun for One Day” mobile tour across Ohio and 6 states. “Having the Too Much Fun mobile up here was great fun,” laughed Tasseff. It helped illustrate the creative abilities of the state tourism office. One we are happy to be a part of.”
Below are some of the highlights for 2012:
- Bureau unveiled its new look
- MansfieldTourism.com 3.0 was launched
- New marketing tools include an exhibit booth for group tour and consumer shows
Tourism Excellence Award Winners
Top honors in tourism excellence went to five businesses. “They set standards for excellence that has helped grow Richland County’s tourism offerings by enhancing their own businesses,” stated Cochran. “They help set us apart from other communities competing for the same visitor dollar.” This year’s winners are:
- Athens Greek Restaurants
- Oak Hill Cottage
- Olivesburg General Store
- Snow Trails
- First Fridays Concerts
Criteria for Award
Award Recipients were chosen based on meeting at least three of the following criteria:
- Increased tourism in Richland County and North Central Ohio.
- Advanced tourism through a unique concept, niche, new market or collaborative partnership.
- Sustained excellence.
- Significantly added to the tourism product offering of Richland County and North Central Ohio.
- Helped gain positive statewide and/or national public relations or press.
- Made significant improvements to their lodging property, attraction, recreational or food services facility, sports venue, etc.
Lee Tasseff, President
Mansfield/Richland Convention & Visitors Bureau
419-525-1300 ext. 24, firstname.lastname@example.org
Victoria Cochran, Board Chair
AngelWoods Hideaway Bed & Breakfast
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